The World Cup has just started, and the "Yiwu Team" has "qualified"

BEIJING, Nov. 23 (Zhongxin Financial Reporter Zuo Yukun) The whistle of the World Cup has just sounded, and the wholesalers in Yiwu, China, have basically completed the "task" of this World Cup; Before many teams can make their appearance in the group match, the "Yiwu Team" has been ahead of the rest of the world.

This is a small county under the jurisdiction of Jinhua City, Zhejiang Province, and also the "largest small commodity wholesale market in the world" certified by the United Nations. At this World Cup, Yiwu, China's small commodities shine brightly. It can be said that the "appearance rate" is higher than any other team.

Anyway, no matter who won the World Cup in the end, the "Yiwu Team" is not a loser.

"Messi, the logistics line of the World Cup, cannot be stopped!" "Faster than Mbape, the World Cup logistics line, direct to Qatar!" As in the early days, the logistics advertisements on the streets of Yiwu filled with the atmosphere of the World Cup, the "World Cup time" of Yiwu started earlier than the fans.

As early as March, Yiwu merchant Chen Xianchun had received orders for the World Cup. Yiwu Jinzun Sporting Goods Company, run by Chen Xianchun, mainly produces World Cup commemorative prizes, fans' commemorative medals, key chains and other peripheral products. Since the 2014 Brazil World Cup, products have been exported overseas.

The poor international logistics caused by the epidemic has brought some challenges. Chen Xianchun said that the factories of the previous World Cup had been stocking up a year earlier, while this year everyone was waiting and watching. At the end of August this year, the World Cup orders in Chen Xianchun's hands have been basically delivered, but there are still customers returning orders.

Chen Xianchun recalled that the customer tentatively ordered some of the first orders in March. As a result, his customers began to place orders one after another before the goods arrived. Only then did he feel that the relevant orders driven by the World Cup were on fire and "one cabinet" was added.

One container refers to a standard container with a single volume of 68m3. Chen Xianchun said that when it was most prosperous, he would send out goods in several cabinets every week, and one cabinet could hold nearly 4000 trophies.

With about 50 employees, Chen Xianchun can produce 3000 or 4000 trophies or tens of thousands of medals in one day. The "pressure" of World Cup orders can be imagined.

According to Ma Xiang, the person in charge of Sumiton World Cup, since June this year, some businesses have begun to prepare for the World Cup, while the preparation for cross-border platforms began in August, with the peak from early October to November.

He said that due to the inconsistent pace of the World Cup sales season in the domestic and international markets, the sales peak during the World Cup was reached in China. Because of logistics and other factors, the cross-border sales peak of the World Cup often appeared one month before and the same month.